Introducing the NEXON EV PRIME: Redefining Electric SUV Ownership
Tata Motors, India’s indisputable leader in the burgeoning electric vehicle (EV) segment, has once again raised the bar by introducing the NEXON EV PRIME. This significant update to the nation’s most popular electric SUV brings a host of high-end, smart, and intuitive features that were previously only available in more premium EV offerings. These include cutting-edge functionalities such as Multi-Mode Regen, Automatic Brake Lamp Activation on Regen, Cruise Control, an Indirect Tyre Pressure Monitoring System (iTPMS), Smartwatch integrated connectivity, and a convenient Charging Timeout of 110 seconds. The launch of the NEXON EV PRIME underscores Tata Motors’ unwavering commitment to its ‘New Forever’ philosophy, ensuring its product portfolio remains fresh, relevant, and ahead of the curve in the fast-evolving EV landscape. This move not only enhances the appeal of the Nexon EV for new buyers but also sets a remarkable precedent for existing owners.
Read more: Game-Changer! MG EV Air Set to Electrify Indian Urban Commutes
Pioneering a New Era: Software Update for Existing NEXON EV Owners
In a truly unprecedented and customer-centric move, Tata Motors is taking the EV ownership experience to an entirely new level. The company is extending these exciting new intuitive features to over 22,000 existing Nexon EV owners through a groundbreaking, first-of-its-kind Software Update from Tata Motors. This remarkable initiative allows current owners to partake in the journey towards ‘Evolving to Electric’ by significantly enhancing their drive experience, connectivity, and overall efficiency, effectively bringing their vehicles up to the standard of the new NEXON EV PRIME.
Acknowledging the invaluable efforts and trust shown by early adopters and ambassadors of electric vehicles, Tata Motors is offering the very first Software Update to its existing customers completely free of charge. This complimentary update became available starting from July 25, 2022, at all authorised Tata Motors Service Centres. To ensure a seamless transition and maximum benefit for its loyal customer base, Tata Motors committed to rolling out a comprehensive educative program for customers soon after the announcement. While this inaugural update is a gesture of goodwill, subsequent software updates to all existing owners will be provided on a paid basis, establishing a clear path for continuous improvement and feature additions for the NEXON EV PRIME and its predecessors.
Intelligent Features of the NEXON EV PRIME: Enhancing Every Drive
The NEXON EV PRIME is packed with smart features designed to elevate the driving experience, making it more efficient, safer, and more connected. Let’s delve into what each of these exciting new additions offers:
- Multi-Mode Regen: This revolutionary feature allows drivers to actively control the intensity of regenerative braking. Regeneration essentially captures kinetic energy (usually lost during deceleration) and converts it back into electrical energy to recharge the battery. With multiple modes, drivers can choose between light regen for smooth gliding or stronger regen for increased energy recovery and a “one-pedal feel,” adapting the driving experience to traffic conditions and personal preference. This directly contributes to extending the real-world range of the NEXON EV PRIME.
- Automatic Brake Lamp Activation on Regen: A crucial safety enhancement, this feature automatically illuminates the brake lamps when significant regenerative braking is engaged, even if the driver isn’t physically pressing the brake pedal. This ensures that following vehicles are always aware of the Nexon EV’s deceleration, drastically improving road safety for everyone.
- Cruise Control: A highly sought-after feature for highway driving, Cruise Control allows the NEXON EV PRIME to maintain a constant speed automatically without the driver needing to keep their foot on the accelerator. This reduces driver fatigue on long journeys and can also contribute to more consistent energy consumption.
- Indirect Tyre Pressure Monitoring System (iTPMS): This intelligent system monitors tyre pressure using the vehicle’s ABS sensors, alerting the driver if a tyre’s pressure deviates significantly from the recommended level. Correct tyre pressure is vital for safety, efficiency, and tyre longevity, making iTPMS a valuable addition to the NEXON EV PRIME.
- Smartwatch Integrated Connectivity: Taking connectivity to the next level, this feature allows owners to control and monitor various vehicle functions directly from their smartwatch. This can include checking battery status, locking/unlocking the doors, or even pre-cooling the cabin – offering unparalleled convenience and remote access to the NEXON EV PRIME.
- Charging Timeout of 110 seconds: This feature provides a smart timer that ensures the charging process initiates within a specified window after plugging in, preventing issues from delayed charging activation at public charging stations.
Leadership’s Vision: The Impact of NEXON EV PRIME
Mr. Vivek Srivatsa, Head, Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd., articulated the strategic importance of this launch: “The Nexon EV has captured the imagination of the entire nation and and has consistently led the way in the electric vehicle segment since its launch. It is the default choice for EV intenders with a market share of over 65%. With the NEXON EV PRIME we expect to further strengthen our strategy of keeping our product offerings New Forever. Further with this software update to current owners we are setting new benchmark of what customers can expect as part of Tata EV ownership experience.”
This statement highlights the Nexon EV’s dominant market position and reinforces Tata Motors’ dedication to continuous innovation and customer satisfaction. The introduction of the NEXON EV PRIME and the forward-thinking software update strategy solidify Tata Motors’ role as a leader in India’s EV revolution, showcasing a commitment that extends beyond just the initial purchase.
NEXON EV PRIME: Performance, Range, and Connectivity
Beyond its new intelligent features, the NEXON EV PRIME remains the aspirational electric SUV known for delivering an anxiety-free long-range on a single charge with zero emissions. It boasts an ARAI certified range of 312 kms, making it highly capable for both daily commutes and extended travels.
Under the hood, the NEXON EV PRIME is equipped with a powerful and highly efficient 129 PS permanent-magnet AC motor, ensuring brisk acceleration and smooth power delivery. This motor is energized by a high-capacity 30.2 kWh lithium-ion battery, a robust power source for its impressive range. Emphasizing durability and reliability, the carline comes with a best-in-industry dust and waterproof battery pack, which rigorously meets IP67 standards, providing protection against water and dust ingress.
Tata Motors further instills confidence with an extensive warranty of 8 years or 1,60,000 kms (whichever is earlier) on both the battery and the motor – a testament to the quality and longevity of the NEXON EV PRIME. Furthermore, the car offers an impressive suite of 35 Mobile App-based connected features, enhancing convenience and control. These features range from essential remote commands (like turning on AC before entering the car) and comprehensive vehicle tracking, to insightful driving behavior analytics, integrated navigation, and remote diagnostics, ensuring a truly connected driving experience. The NEXON EV PRIME is available in three striking colours: the iconic Signature Teal Blue, the pristine Glacier White, and the recently introduced sophisticated Daytona Grey, allowing buyers to choose a style that suits their personality.
Conclusion: A New Benchmark with NEXON EV PRIME
The introduction of the NEXON EV PRIME marks another pivotal moment for Tata Motors in the Indian electric vehicle market. By integrating advanced intelligent features and, more importantly, by offering a unique software update to its existing customer base, Tata Motors is not just selling electric vehicles; it’s building an evolving ecosystem of EV ownership. The NEXON EV PRIME is more than just an electric SUV; it’s a statement of continuous improvement, customer appreciation, and a commitment to pushing the boundaries of electric mobility, solidifying its position as the preferred choice for EV enthusiasts across the nation.
Recent Posts in Car Reviews
- Game-Changer! MG EV Air Set to Electrify Indian Urban Commutes
- Unleashed Power: Our Ultimate Nissan Micra EV Review & 2026 Preview!
- Unveiling the Future: Tata Harrier.ev Redefines India's Electric SUV Landscape
- Tata Harrier EV Launches with Lifetime Battery Warranty — A First in India!
- Goldilocks No More! Our Epic 2025 Skoda Elroq Review Reveals All
Read More
- NDTV India is Hindi News Website. Read Hindi News, Latest Hindi News, Today Hindi News, Breaking Hindi News, Hindi Samachar
- Today’s news: Get latest and Breaking News on Politics, Business, Lifestyle, Entertainment and Sports along with News updates from around the world.
- Read the Latest News Updates online related to India, World and US business and economy.
- Times of India: News – Breaking News, Latest News, India.
- Stay updated with Sutra Samachar, your trusted source for the latest news, breaking headlines, and trending stories from India and around the world.
